Filming at Holkham
Parallel Productions brought film crews to Wells beach in 2006 to film for the popular ITV series ‘Kingdom’ starring actor Stephen Fry as Peter Kingdom.
The series followed Peter Kingdom a small-town solicitor whose work revolved around cases brought by the eclectic and eccentric populace of a fictitious market town know as Market Shipborough, which was in fact the nearby Norfolk town of Swaffham. The filming was aired in 2007 and averaged six million viewers per week. Stephen Fry was filmed driving an Alvis TE21 at Wells beach.
Further filming in 2007 for the second series of the programme featured the Blues and Royals of the Household Cavalry regiment riding on Holkham Beach and in summer 2008 film crews used a base in Holkham park or the third and final series of the programme.
Filming of the series in Swaffham and surrounding areas gave a boost to the local economy, dubbed “the Kingdom effect” by producer Georgina Lowe with many local businesses able to capitalise on the popularity of the series by offering guided tours of featured locations, as well as tourist merchandise.